Wednesday 26 August 2020

Suriya’s Announcement About Sudha Kongara’s Soorarai Pottru, On Amazon Prime Video: The Impact, The Implications

When the massive information came, I can’t precisely say I become shocked. And one a part of me become actually excited that I’d in the end watch this film I’d been anticipating ever on the grounds that I were given an early reproduction of the script for feedback. It become a cracker, and I felt it may bring about the transformation of Suriya lower back to the actor we knew and loved, rather than the star. The film (in my mind) felt classy, but it become rooted, massy in a non-pandering way. It felt like some thing that might have taken Suriya down the Aamir Khan route. Plus, it felt like it might have given him the massive hit he’s been after for an extended time. But those are wonderful times, which warrant wonderful measures. And so we have Soorarai Pottru touchdown up at our homes, round Deepavali.

requested a group of human beings withinside the enterprise what they felt approximately the announcement, and that is the feel I were given. They desired to now no longer be named, so I’ve paraphrased their observations as a sequence of points. Here goes…

So far, for the duration of the pandemic, the OTT area has come to be domestic for a range of “small films”: the female-orientated film, the message-orientated film, the no-star-price film. But this become in no way going to make a distinction in phrases of subscriptions, so the predominant OTT gamers have been after 3 biggies: Soorarai PottruKarthik Subbaraj’s Jagame Thandhiram (starring Dhanush), and the most important biggie of them all, Lokesh Kanagaraj’s Master (starring Vijay).

In a statement, Suriya has clarified that this become a selection he made as a manufacturer and now no longer as an actor. So it’s a query of survival, how every character manufacturer sees himself conserving on. It’s a kingdom of mind. Let’s say you've got got a Rs. forty crore loan, with mounting interest. Over the length of some months, it’s certain to create a distinction in figuring out how lengthy you need to play the when-will-theatres-open? ready game.

But did he chunk the bullet too soon? (As a theatre proprietor tweeted: “My best doubt is what if Theatres open PAN India in October !!!”) Suriya has been having a tough patch on the container office, and Soorarai Pottru gave the impression of a surefire winner. So whilst the selection may also were inevitable, it’s actually a surprise. Now, you'll be able to best byskip a qualitative judgement at the film (is it precise or now no longer?), now no longer a quantitative one (is it a success or now no longer?).